
What your visitors’ unanswered questions are telling you
The questions your bot could not answer are the most direct customer research a small company can get: real intent, real wording, at the exact moment someone hit a wall.
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The questions your bot could not answer are the most direct customer research a small company can get: real intent, real wording, at the exact moment someone hit a wall.

A support bot that invents answers does not fail loudly — it fails in a ticket, an apology, and a screenshot. Here is what makes honesty possible, and why the questions it refuses are your best content backlog.